Nike is bringing back the Joga Bonito spirit of its mid-2000s soccer ads, the "play beautifully" campaign starring Ronaldo, on a lifestyle sneaker. The Air Max 95 Joga Bonito Premium in "Black/Safety Orange" (IQ0217-900) already dropped in Europe on October 10 for about €170 and sold out quickly at shops like Footdistrict, per Sneakerjagers. For the US, the SNIPES USA release calendar shows November 6 at $179.99. Nike hasn't confirmed that yet, so it's reported for now.
The pair keeps the Air Max 95's layered side panels but swaps the usual grey gradient for camo panels on a black base. Safety orange shows up on the small heel Swoosh and glows through the visible Air units. Fullress has it as part of Nike's 2026 World Cup lineup.
For the record, this is a running-based Air Max for the street, not a cleat. Leave it in the closet on match day.
Our take: camo and orange on a 95 sounds loud, but the black base keeps it calm, and the orange Air bubbles do the talking. Europe cleared it out fast, so if the US date holds, don't wait.
See what's in stock now in our Nike collection.
Nike Air Max 95 Joga Bonito Premium "Black/Safety Orange"
Style code: IQ0217-900
Europe: released October 10 (€169.99)
US release: reported November 6 (SNIPES USA calendar; not confirmed by Nike)
Price: $179.99 (reported)
Image via Fullress. Sources: Fullress; Sneakerjagers; SNIPES USA release calendar.
