Seoul weather, trail DNA. Salomon has put global ambassador Jisoo at the center of IN THE OPEN — her first full campaign for the French mountain sports brand since the May appointment — shot across parks, trails, and quieter corners of the South Korean capital.

The brand frames the film and stills as a look at how winter actually moves through a city: fog, rain, and the shift from concrete to forest. Creative director Heikki Salonen ties the story to products built for changing conditions without sanding off the silhouette. Jisoo, in Salomon’s own campaign note recirculated on the brand’s Instagram, talks about light, comfortable movement for everyday wear and outdoor days alike.

The capsule puts three XT family updates on camera: the XT-6 Protective, the XT-Whisper GORE-TEX (weather protection on the lightweight Whisper for the first time), and the XT-4 OG GORE-TEX. Salomon says the FW26 IN THE OPEN footwear lands globally on October 7, 2026 via Salomon.com.

Key details
Campaign: Salomon FW26 IN THE OPEN featuring Jisoo
Footwear on camera: XT-6 Protective · XT-Whisper GORE-TEX · XT-4 OG GORE-TEX
Release: Tuesday, October 7, 2026 globally via Salomon
Location: Seoul, South Korea

Source: Official Salomon Instagram — IN THE OPEN (campaign stills AS-IS). Also reported by WWD / Footwear News (images courtesy Salomon).

Browse Salomon at ONENESS: Salomon collection.