PUMA taps Townsville for Fall Sportstyle. A new Media Hub release pairs the house with Warner Bros. Discovery’s Powerpuff Girls for a “Power to the Girls” capsule built on Y2K nostalgia, monochrome graphics, and retro-futurist cut-and-sew — campaign frames keep the looks on-model.
Per the September 22 Media Hub press note, apparel spans a pleather jacket, wide woven pants, and character ringer tees, while footwear puts the girls on the Bella Mina with ruffled trim, matching laces, and a co-branded tongue tag. Availability starts September 26, 2026 exclusively in Greater China, then goes global on October 1 via PUMA.com, flagships, and selected stockists.
Fashion-first collab energy with a footwear closer — shop PUMA at ONENESS while the capsule rolls through PUMA channels.