Milan gets a palace built from Off-White codes. The house’s 10×10: Icons Reimagined project — ten creatives, ten signature Off-White pieces — culminates this Fashion Week in IMAGINARY PALACE, an immersive install that opened after earlier stops in New York and a Paris residency.

Per Hypebae and FashionNetwork, the rooms are less a finished product parade and more a walk through process. Photographer Renell Medrano reworks eyewear around perspective and being seen; Kid Cudi (Scott Mescudi) pulls the Out Of Office sneaker back toward sport and movement; other voices spanning fashion, music, and art — including Ava Nirui — take on tees, bags, and archive signatures under the brand’s old mantra: question everything.

CEO Cristiano Fagnani has framed 10×10 as collective curation — Off-White as a platform that still runs on friends, talent, and adjacent scenes — with phased drops and a distribution push that keeps Asia in view. The Milan exhibition and related conversations land September 23–24, 2026 at Via Orobia; official registration runs through Off-White’s event page.

At ONENESS: browse the OFF-WHITE collection for current house heat — no exact 10×10 capsule SKU live yet.

Reporting: Hypebae, FashionNetwork, Off-White 10×10. Campaign imagery courtesy Off-White.