Jordan Brand is moving into the weight room. Jordan Strength, a full line of training equipment built around details from classic Air Jordans, goes on sale Tuesday, October 13 at NikeStrength.com and at select Dick's Sporting Goods stores.

The line was first shown on September 15 at Athletic Gaines, the Beverly Hills training gym run by performance coach Travelle Gaines. It covers everything you need to build out a gym: dumbbells, kettlebells, barbells, interlocking bumper plates, an adjustable bench, a half rack with built-in storage, and a soft plyo box designed to look like a Jordan shoe box.

Everything comes in black, red and cement, the colors most people tie to the original Air Jordans. The dumbbells and kettlebells carry Elephant Print accents with the Jumpman set into the face, and nods to Michael Jordan's six championships show up across the collection. As Complex points out, the Air Jordan 3's Elephant Print also lands on the weight plates, the Air Jordan 7 outsole pattern shows up on the bases, and the Air Jordan 4's lace wing inspired some of the hardware.

The equipment is made by Dimension 6 Fitness, the Portland, Oregon company that designs and sells strength equipment under the Nike and Jordan names. Jordan Brand says the pieces are built for everything from pro training facilities to home gyms. According to Complex, prices start around $25 for small accessories and go up to $1,750 for the half rack.

Key details
Line: Jordan Strength training equipment
Pieces: dumbbells, kettlebells, barbells, bumper plates, adjustable bench, soft plyo box, half rack with storage
Colors: black, red and cement
Price: about $25 to $1,750 (per Complex)
Release: October 13, 2026 at NikeStrength.com and select Dick's Sporting Goods stores

Sources: Jordan Brand press release; Complex; Nike Strength. Images: official Jordan Brand press images, used as published.

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