BEAMS and POPEYE both hit fifty in 2026 — and they’re celebrating the way city boys move. The dual-anniversary capsule leans into a CITY BOY theme: street-ready Champion Reverse Weave, Reebok Club C 85 Vintage, and a Manhattan Portage messenger cut to hold the magazine itself.

Official BEAMS lookbook frames pull the pieces onto the street and into the stacks — navy POPEYE hoodie mid-stride outside a magazine shop, grey Reverse Weave with an orange beanie and a clear-pocket messenger carrying a POPEYE issue. Side-window Club C logos swap in BEAMS and POPEYE type; Champion chests stamp “Magazine for City Boys / PUBLISHED SINCE 1976.”

Key details
Brands: BEAMS × POPEYE with Champion, Reebok, Manhattan Portage
Silhouettes: Champion Reverse Weave sweatshirt & hoodie; Reebok Club C 85 Vintage; Manhattan Portage messenger
Release: Friday, October 9, 2026 (Japan / BEAMS)
Source: @BEAMS_JP official lookbook posts; reported via Fullress

Source: @BEAMS_JP CITY BOY lookbook; follow-up @BEAMS_JP release note (Oct 9). Coverage: Fullress. Images: official BEAMS campaign lookbook (as-is; no crop/remaster).

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