Cowhide, not canvas. BEAMS just wrapped New Era’s PC 9FIFTY in full leather for a Japan exclusive that treats the snapback like a patina project — black and brown cowhide, tonal chain-stitched NY marks, and campaign close-ups that sit closer to luxury accessories than stadium merch.

Japanese retail press (Fullress, UP TO DATE) and Hypebeast’s morning write-up confirm the build: New Era’s PC 9FIFTY silhouette, cowhide crown and brim, leather strap with BEAMS-stamped hardware, and a quiet monochrome NY logo worked in matching chain stitch. The pitch is aging — wear it and the hide darkens instead of staying a one-season graphic.

It lands September 23, 2026 at ¥16,500 (tax in) through BEAMS label stores (some exclusions) and the BEAMS online shop. One size. Two colors: black and brown.

Key details
Collab: BEAMS × New Era
Silhouette: PC 9FIFTY leather snapback
Colors: Black · Brown
Price: ¥16,500 (tax included)
Window: September 23, 2026
Where: BEAMS stores / BEAMS online (Japan)

Sources: Japanese retail confirmations via Fullress and UP TO DATE; English discovery via Hypebeast. Campaign on-model frames used as-is (no rembg / cutouts).

Shop New Era at ONENESS: New Era collection.