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Starter x Oneness University of Louisville Vintage 70's 'Red Rage' Logo Jacket


These jackets fit big. We recommend buying one size down unless you want it oversized.

Color: Black / Red

Coach Vince Gibson coined the “Red Rage” phrase when he took over U of L football in 1975 to market the football program. The symbol caught on, appearing on everything from the team’s uniforms to fan gear. Even Denny Crum liked it, using the imagery with his basketball program.

A couple of years later, athletic director Dave Hart would introduce the concept of tailgating at Louisville football games. The idea took off immediately, with U of L later recognized by a national publication as one of the best tailgating programs.

Vince Gibson, the Red Rage theme and the tailgating concept couldn’t have converged at a better time. The NCAA’s football powers, in 1977, voted to split into two divisions — Division 1A for schools averaging more than 17,000 fans, and Division 1AA for everybody else.

Louisville would make the cut for Division 1A in 1978, with an average attendance of just over 19,790 per game.

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