Sneaker Freaker

Sneaker Freaker Soled Out Book xld

Regular price
$70.00 USD
Sale price
$70.00 USD
Regular price
9781838663674

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Description

SOLED OUT is organised into 13 brand-focused chapters that capture the joie de vivre of the industry’s formative years. Battle lines are frequently drawn, then crossed, in a flurry of visual machismo, quixotic scientific claims and endless sledging. The smack-talk reached a crescendo in the 1990s when ASICS and Reebok traded barbs with Nike in a battle royale that included classics like ‘Just Doing It Doesn’t Do It’ and ‘Pump Up and Air Out’. SOLED OUT details the most dramatic exchanges with voyeuristic glee.