Nike SoHo is running a circularity week, not a capsule drop. From September 23 through 29, 2026, Nike (Re)Play folds Trade-In, repair, footwear cleaning, Creative Repair, recycling, and donation into one Climate Week activation at the Broadway store — while Nike also posted FY25 sustainability milestones (100% renewable electricity across roughly 1,000 owned or operated facilities).


Trade-In swaps eligible Nike and Jordan footwear for a Nike digital gift card keyed to style and original MSRP. Shoppers can get apparel and gear repaired or personalized, clean shoes while they browse, and look at one-off Creative Repair pieces. Nike Vintage rotates daily drops from a 500-piece vintage running-apparel collection curated with Tried and True Co. End-of-life Nike product can be inspected for donation or recycling.
The consumer window sits inside Nike’s broader FY25 report: facilities emissions down 77% from FY20, manufacturing and transportation emissions down 47%, and environmentally preferred materials at 51%. Chief Sustainability Officer Cimarron Nix framed the work as protecting the future of sport across the value chain.
At ONENESS: this is a Nike retail activation, not a boutique SKU — browse the Nike collection for current pairs. No Oneness availability claim for Trade-In or vintage stock.
Reporting: Nike Newsroom (L1, Sep 17); WWD / Footwear News (discovery, Sep 24). Press plates courtesy Nike newsroom — used as-is.