New Balance just put a face to Tyrese Maxey’s first signature: the Maxey v1. The brand’s own Basketball campaign frames Maxey with the silhouette over his shoulder — soft blue wave overlays, flying NB heel badge, tunnel-walk energy — not a white-void product plate.

Per Nice Kicks, the launch colorway Light Artic Grey/Black (style UMAX2NK) is due October 2, 2026 via NewBalance.com and select retailers for $130. The write-up ties the build to heritage cues — top-lacing nods to the 2002, sculpted outriggers in the spirit of the 9060 — aimed as much at off-court wear as on-court miles.

Key details
Model: New Balance Maxey v1
Launch colorway: Light Artic Grey/Black
Style: UMAX2NK
Price: $130
Release: October 2, 2026 (per Nice Kicks)
Retail: NewBalance.com + select retailers

Sources: @newbalance official Maxey v1 campaign post; Nice Kicks retail report.

Browse New Balance at ONENESS: New Balance collection.