Atlantic Drift started life as a Thrasher video series and somehow grew into a full skate brand with its own jellyfish mascot. Now that jellyfish is getting a New Balance Numeric shoe, and it lands on the right foot: Tom Knox, who starred in Atlantic Drift, and whose signature 600 pro model is the base here, per Highsnobiety.
The setup is black leather all over, with teal accents that look a lot like a certain jewelry-box blue, and jellyfish floating across the shoe. The tongue badge gets the full treatment too: a glossy aqua NB# Tom Knox 600 tab with little jellies swimming under it. It's a black skate shoe that only gets weird once you look closer, which is exactly how a good skate collab should work.
Numeric has been quietly stacking great 600 collabs (the Krooked pairs still live rent-free), and this one has the best backstory yet. Video part, then brand, then a pro model collab with the guy from the video. Full circle, and it's $110, which is a lot less than most "full circle moments" cost.
Atlantic Drift x New Balance Numeric 600 (Tom Knox)
Price: $110
Release: November 15 on New Balance's website, per Highsnobiety.
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Photos and report via Highsnobiety.
