Born Classic. Worn for Life. Reebok has put global ambassador Belmont Cameli — breakout star of Amazon’s Off Campus — back in front of the camera for its Fall/Winter 2026 Classics campaign, a dance-forward chapter of the brand’s long-running platform.

Per WWD (images courtesy Reebok), the new creative leans into movement and finding your own rhythm. Cameli styles three of Reebok’s most recognizable Classics silhouettes — the Workout Plus, Club C 85 Vintage, and Ex-O-Fit Hi — against a dance-inspired backdrop that reads more fashion film than product slate.

The drop continues Cameli’s multi-season partnership with the Authentic Brands Group–owned label after his June appointment as a global Classics ambassador. Reebok has framed the actor around an “effortless blend of sport, street, and personal style”; Cameli’s own June note called Classics his go-to — cool, easy, and better with time.

Key details
Campaign: Reebok Classics FW26 — Born Classic. Worn for Life.
Talent: Belmont Cameli (global ambassador)
Silhouettes on camera: Workout Plus · Club C 85 Vintage · Ex-O-Fit Hi
Reported: September 28, 2026 via WWD / Footwear News (courtesy Reebok)

Source: Reported by WWD / Footwear News (campaign photography courtesy Reebok, used AS-IS). Also covered by Fashion United (Credits: Reebok).

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