The mark, scaled for everyday metal. Nike has put a Mini Swoosh Necklace and Swoosh Hoop Earrings up on Nike.com: demi-fine sterling silver pieces (with gold vermeil options) set for an October 31, 2026 release.
Nike's own product copy describes the necklace as a scaled-down Swoosh built right into the chain, so it sits close instead of dangling like a pendant. The hoops hang the Swoosh across an open circle. Both are S925 sterling silver, finished in white rhodium or 14k gold vermeil, and Nike shot them on-model next to the usual product photos.
Trade press including Fullress flagged the jewelry as Nike pushes accessories past the usual socks-and-bags lane. Nike's product listings put the U.S. launch at 10:00 a.m. ET on October 31.
Update, October 7: turns out the little Swoosh studs were just the opening act. According to Sneaker News and Sneaker Bar Detroit, Nike's jewelry run is a lot bigger, and a lot pricier, than the first look let on. The headliner is a jeweled Air Force 1 pendant necklace at $5,750. That's roughly 46 pairs of $125 Air Force 1s, hanging off your neck instead of sitting on your feet. Under it sits a crystal-covered Swoosh necklace at $1,750, a pair of Swoosh earrings at $995, an Air Max 1 pendant at $395, a Futura pendant at $285, and smaller Swoosh earrings and huggies from $165 to $295. The Futura pendant is the one new piece we can already see in Nike's own listings; Nike hasn't announced a date for the bigger pieces yet, so treat the October 31 date as the launch for the first wave only.
Realistically, the $165 Swoosh chain is the one people will actually wear every day. The $5,750 Air Force 1 is the one people will screenshot, argue about in the group chat, and then quietly look up again at 2 a.m. Both count as a win for Nike.
Key details
First wave: Nike Mini Swoosh Necklace · Nike Swoosh Hoop Earrings
Styles: NTWW10-SFF (Silver necklace, $165) · NTWW10-SAA (Gold necklace, $195) · EOWW10-SFF (Silver hoops, $225) · EOWW10-SAA (Gold hoops, $295)
Retail: October 31, 2026, on Nike.com
Materials: S925 sterling silver; 14k gold vermeil options
Expanded lineup (as reported Oct 7): Air Force 1 Necklace NPFT40-AAN ($5,750) · Swoosh Necklace NPMW30-AAN ($1,750) · Swoosh Earrings ESMW30-AAN ($995) · Air Max 1 Necklace NPFT10-SAA ($395) · Swoosh Earrings EOFW10-SFF ($295) · Futura Pendant Necklace NPFW20-SFF ($285) · Swoosh Earrings EGBW20-SAA ($195) · Swoosh Huggie Earrings EGWW10-SAA gold ($195) / EGWW10-SFF silver ($165); release date for these not announced yet
Sources: Nike Mini Swoosh Necklace; Nike Swoosh Hoop Earrings; Nike Futura Pendant Necklace; Fullress; Sneaker News and Sneaker Bar Detroit (expanded lineup and prices, October 7). Images: official Nike product feed / PDP campaign (static.nike.com), used as published.
Browse Nike at ONENESS: Nike.