ICECREAM Mr. Me Too 20th Anniversary Varsity Jacket red — on-model front
BBC

ICECREAM’s “Mr. Me Too” Capsule Relights the 2006 Clipse Era for Its 20th

ICECREAM’s “Mr. Me Too” Capsule Relights the 2006 Clipse Era for Its 20th

Twenty years of Soft Serve swagger. ICECREAM marks the 20th anniversary of Clipse and Pharrell’s “Mr. Me Too” with a four-piece capsule that pulls looks straight out of the 2006 video — not a random logo dump.

ICECREAM Mr. Me Too Varsity Jacket — Soft Serve back graphic, on-model
ICECREAM Running Dog Full Zip Hoodie yellow — on-model front
ICECREAM Running Dog Full Zip Hoodie — all-over print back

The Cones N Bones Varsity lands in red with chest logo and Soft Serve back hit. The Running Dog Full Zip returns in yellow all-over print. A multicolor Running Dog Bandana and a matching New Era Cones N Bones 59FIFTY round the set. Official ICECREAM pricing: varsity and hoodie $275, bandana $30, with the fitted closing the pack.

The capsule went live September 22, 2026 on bbcicecream.com and ICECREAM U.S. flagships.

Key details
Capsule: ICECREAM “Mr. Me Too” 20th Anniversary
Pieces: Varsity Jacket · Running Dog Full Zip · Bandana · New Era Fitted
Window: Live September 22, 2026
Where: bbcicecream.com / ICECREAM flagships

Source: Official ICECREAM Mr. Me Too collection (brand CDN on-model photography, as-is). Discovery: Modern Notoriety.

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